How teams keep AI output on-brand with Brand Profiles
Generative AI is fast. But speed without consistency is just chaos — especially when five team members are prompting five different models with five different ideas of what “on-brand” means.
The problem with unconstrained generation
Every AI model starts from zero. It doesn’t know your brand fonts. It doesn’t know your color palette. It doesn’t know that your tone is “confident but never aggressive” or that your logo always needs 24px of clear space.
Teams end up in a loop: generate, review, reject, re-prompt, review again. The creative gains from AI get eaten by the QA overhead.
Brand Profiles fix this at the source
A Brand Profile in ArcGen is a structured asset that captures your visual identity and editorial voice:
- Color palettes — primary, secondary, accent, backgrounds
- Typography — heading and body fonts, weights, sizes
- Logos — full, icon, monochrome variants with usage rules
- Tone of voice — editorial guidelines injected into every LLM prompt
- Visual style — photography direction, illustration style, mood references
How they work in practice
Once a Brand Profile is active in your workspace, it’s automatically applied across every surface:
- Arc Studio uses your palette and style references when generating images
- Arc Chat injects tone-of-voice guidelines into every LLM system prompt
- ArcFlow makes brand assets available as variables in any node
- Arc Apps inherit the brand’s visual treatment automatically
Multi-brand support
Agencies and enterprises can maintain multiple Brand Profiles — one per client, product line, or market. Switch between them instantly, and every generation respects the active brand.
The result
Teams stop policing outputs and start shipping them. AI becomes a brand amplifier instead of a brand risk.
Your identity, embedded in every prompt. That’s what Brand Profiles deliver.